Is this you?
- You feel lost; staring in the mirror, unsure where to start, wondering if change is even possible.
- Your body confidence is at an all-time low, no matter how much you try, motivation fades fast.
- You want to stay consistent, but life, dysphoria, and self-doubt keep getting in the way.
- Years of shame, rejection, and limiting beliefs hold you back from feeling strong and powerful.
- Nutrition feels like a mystery; calories, macros, labels, where do you even begin?
- The gym feels like a battleground, full of judgmental stares and unspoken rules.
- As a gay or trans man, the pressure to "look the part” is overwhelming, yet the fitness world rarely feels safe or welcoming.
- More than anything, you just want to feel good in your body; to see a reflection that matches the person you know you are.
This is a space built FOR YOU. No judgment. No shame. Just results.
Elite Muscle, Nutrition And Mindset Transformation
1-1 Online Coaching
Joey Casey: The Muscle & Mindset Coach for Gay and Trans Men
TRANSFORMATION PACKAGES
Achieve your lifestyle goals with IFM personalised plans tailored to transform your physique, your mindset and your nutritional knowledge
30 DAY PROGRAM
€570
- Personal 30-day beginner roadmap
- Individualised nutrition plan
- Muscle building transformation plan to get you started
- Full WhatsApp and email support
- One mindset call per week with activities
- Educational material
- Access to the app
- BMI / Body fa
90 DAY PROGRAM
€1350
- Signature muscle building transformation plan with progress reviews
- Individualised nutrition plan with calorie surplus and macros reviewed frequently
- Access to the app
- Weekly mindset calls with activities to remove limiting beliefs
- Extensive educational material including exercise libraries and understanding nutrition.
- Comprehensive WhatsApp / email support
- Understand your BMI / body fat measurements
- Option to tailor your own program
- Integration of fitness, nutrition & mindset
- Payment plan available
6 MONTH TRANSFORMATION PROGRAM
€2080
- Bespoke 6-month individually tailored muscle building transformation program
- Individual nutrition plan with frequent updates to calories and macros
- Weekly mindset calls targeting the full and effective elimination of limiting beliefs, stress management, mastering confidence and selfbelief.
- Extensive fitness, muscle building reading material, videos and home activities
- A complete understanding of nutrition
- Access to the app
- Comprehensive WhatsApp and email support
- Option to tailor your own individual program
- Understanding BMI / body fat
- Functions of the body: respiratory / circulatory / musculoskeletal
- Design an exercise program for an individual
- Integration of fitness, nutrition & mindset
- Option to add 2 free mindset calls at the end of the program
- Payment plan available
Welcome to Your Transformation Journey
My journey with Inclusive Fitness Mindset (IFM) began as a personal transformation, an uphill battle with my mindset and a lack of knowledge about nutrition and exercise. In my early 20s, I joined a gym at just 52kg, burdened with insecurities, low confidence, and self-esteem. On the surface, it was all smiles, dancing, and drinking, but underneath, I struggled to push through every workout. Eventually, I joined a gym instruction course and passed with flying colors.
As a result of qualifying to give fitness advice, still wracked with nerves, I moved to Shanghai, where I taught English, helped people with their fitness, and slowly began growing my confidence as gym results started to show. During this time, in my free moments, I studied correct exercise techniques, posture, muscle building, and nutrition. Although mistakes were made along the way, the overall trend kept moving upward, and I continued to improve both personally and professionally.
Progressive Overload
Nutrition
Life Changing Transformation
Mindset Shift
Consistency & Accountability
How It Works
- Book your initial discovery consultation
- Pinpoint your pains, passions and limiting beliefs
- Set clear and individualised SMART goals
- Identify achievable short and long terms milestones
- Start personalized lifestyle changes
- Regular progress assessments and adjustments
- Celebrate each achievement
- Reflect and plan the next steps
Mission statement:
At IFM Coaching, I am dedicated to fostering an inclusive and empowering fitness environment where everyone—regardless of sexual orientation, gender identity, or expression—feels welcomed and supported. Our mission, therefore, is to break down barriers and create a safe space for all individuals, especially those in the LGBTQ+ community, to pursue their health and wellness goals.
Through this commitment, we strive to promote physical and mental well-being through personalized muscle-building programs, nutritional education, community engagement, and a strong dedication to diversity and inclusivity. I also encourage individuals to embrace their unique bodies and personalities with confidence and pride, believing in the transformative power of a positive mindset.
At IFM Coaching, we aim to inspire communities to cultivate resilience, self-love, and a growth-oriented attitude. In doing so, we celebrate our differences and unite in our shared journey toward a healthier, happier, and more empowering lifestyle.
Body Transformation
At IFM, I believe in the power of transformation through a positive mindset, resistance training, and commitment. In line with this belief, our first pillar, Body Transformation, is designed to help you achieve the physique you have always dreamed of. By focusing on both physical and mental growth, we ensure that you have the tools and support needed to succeed.
What to expect?
- Resistance Training Techniques: Learn the fundamentals of muscle building (hypertrophy) with proper form and posture
- Progressive Overload: Understand how to progressively increase the intensity of your workouts to promote muscle growth.
- Variety of Exercises: Engage in a wide range of fun and exciting exercises.
- Goal Setting: Set realistic short to medium-term goals and track your progress.
Essential Nutrition
My second pillar equips you with essential nutritional information and resources, empowering you to develop sustainable long-term eating habits that will help you grow and maintain your physique.
What to expect?
- Core Nutrition Essentials: Learn about calorie
surplus, protein, complex carbs fibre and healthy fats. - Meal Preparation: Transform meal prep into an
exciting adventure with diverse recipes and
ingredients. - Nutritional Labels: Become proficient in reading and
understanding nutritional labels. - Meal Plans: Develop meal plans that support your
muscle-building goals and sustain your progress.
Mindset Coaching
IFM’s third pillar is designed to help you cultivate strong mental well-being and successfully utilize specific techniques to overcome doubts, fears, and challenges—both in life and with your fitness goals.
What to expect?
- Weekly Coaching Calls: Overcome limiting beliefs and
negative thinking with my guidance through positive
psychology. - Identify: Pinpoint, isolate and recognise the problem
- Solution-Focused Approach: Find solutions and build a
positive, structured, and confident mindset. - Growth Mindset Development: Engage in weekly tasks,
accountability, and discussions to develop a growth mindset. - Resilience and Well-Being: Enhance your well-being and
resilience to tackle life and fitness challenges.
Transformations That Inspire
from increased confidence, happier lifestyles and better quality of life…
